What makes a design stand out from the ordinary is the level
of captivation it enjoys from majority of the onlookers or critics. With so
many brands participating in the design and fashion rat race it is hard to
compete in the first place and almost an uphill task to top the list.
However, in my personal humble opinion the top brands exploit
the benefits of mass fan following and brand loyalty. What I am trying to say
here is that an extraordinary design offered by a lesser known brand is bound
to fetch lesser attraction than an ordinary design by a well-known brand.
Today embroidered fabric is the next big trend in Pakistani
women wear, and even trendier is embroidered chiffon.
Most top brands use the delicate fabric (chiffon) which is
widely accepted among Pakistani fabric as a medium for expressing their
creativity and making that luring impression on the customers.
Here one thing needs to be understood and appreciated that
embroidery on chiffon is not easy at all, the fineness of the fabric demands
extreme precision and continuous monitoring not to mention the possibility of
wastage during the process.
Needlez by Shalimar has been in the since 2007 as Embroidered
Fabric Designer in Pakistan and has successfully established itself as a renowned
brand. Just to give you a glimpse of how good it gets, here is one of their
recent design namely Design # 2342.
Design
# 2342
This design is available both stiched and un-stitched
